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Strategic brand management for B2B markets: a road map for organizational transformation

by Sarin, Sharad.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 S2S8] (1).

Business marketing: concepts and cases

by Sarin, Sharad.

Publisher: New Delhi McGraw Hill Education (India) Private Ltd 2013Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.802 S2B8] (1).

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