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Strategic marketing management: a means-end approach

by Parry, Mark E.

Edition: Tata McGraw-Hill EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Publishing Company Limited 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 P2S8] (1).

Mathematical models of distribution channels

by Ingene, Charles A | Parry, Mark E.

Publisher: Oxford Springer 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8700151 I6M2] (1).

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