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Marketing myths that are killing business: the cure for death wish marketing

by Clancy, Kevin J | Shulman, Robert S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill, Inc. 1994Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C5M2] (1).
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Simulated test marketing: technology for launching successful new products

by Clancy, Kevin J | Shulman, Robert S | Wolf, Marianne M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Lexington Books 1994Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.80285 C5S4-1] (2).

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