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Variety for sale: mass customization or mass confusion?

by Huffman, Cynthia | Kahn, Barbara E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.57 H8V2] (1).

Grocery revolution: the new focus on consumer

by Kahn, Barbara E | McAlister, Leigh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Massachusetts Addison-Wesley Publishing Co., 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.878 K2G7] (1).

Legends in marketing - 8 Vols.

by Wind, Yoram | Sheth, Jagdish N [Series Editor] | Thomas, Robert J [Editor (Vol.I)] | Kahn, Barbara E [Editor (Vol.II)] | Meyer, Robert J [Editor (Vol.II)] | Mahajan, Vijay [Editor (Vol.III)] | Reibstein, David J [Editor (Vol.IV)] | Bell, David R [Editor (Vol.V)] | Jain, Arun K [Editor (Vol.VI)] | Rao, Vithala R [Editor (Vol.VII)] | Day, George S [Editor (Vol.VIII)].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Los Angeles Sage Publications 2014Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 658.8 W4L3-I] (8).

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