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Advances in services marketing and management: research and practice - Vol.4

by Swartz, Teresa A [Editor] | Bowen, David E [Editor] | Brown, Stephen W [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Greenwich Jai Press 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A2/95-IV] (1).

Advances in services marketing and management: research and practice - Vol.7

by Swartz, Teresa A [Editor] | Bowen, David E [Editor] | Brown, Stephen W [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Greenwich Jai Press 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: R 658.8 A2/98] (1).

Service management effectiveness: balancing strategy, organization and human resources, operations, and marketing

by Bowen, David E | Chase, Richard B | Cummings, THomas G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Francisco Jossey - Bass Publishers 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 B6S3] (1).

Advances in services marketing and management: research and practice - Vol.5

by | Swartz, Teresa A [Editor] | Bowen, David E [Editor] | Brown, Stephen W [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Greenwich Jai Press 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: R 658.8 A2/96 ] (1).

Advances in services marketing and management: research and practice - Vol.6

by | Swartz, Teresa A [Editor] | Bowen, David E [Editor] | Iacobucci, Dawn [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Greenwich Jai Press 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: R 658.8 A2/97 ] (1).

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