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Advertising in a recession: the benefits of investing for the long term

by Barwise, Patrick [Editor ].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford NTC Publications Ltd. 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 A23] (1).

Behind the scenes in advertising

by Bullmore, Jeremy.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxfordshire NTC Publications Limited 1991Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B8B3] (1).

A glittering haze: strategic advertising in the 1990s

by Fletcher, Winston.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxfordshire NTC Publications 1992Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 F5G5] (1).

Targeting customers: how to use geodemographic and lifestyle data in your business

by Sleight, Peter.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxfordshire NTC Publications 1993Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 S5T2] (1).

Journal of The Market Research Society See: International - Journal of Market Research

Material type: serial Continuing resource; Format: print Publisher: UK NTC Publications Ltd. Availability: No items available

Market Research Abstracts (Ceased from 1992)

Material type: serial Continuing resource; Format: print Publisher: UK NTC Publications Ltd. Availability: Items available for reference: Vikram Sarabhai Library (16).

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