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Handbook for business writing

by Baugh, L Sue | Fryar, Maridell | Thomas, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 651.74 B2H2] (1).

Media planning: a practical guide

by Surmanek, Jim.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. NTC Business Books 1986Availability: No items available Lost (1).

Advertising in society: classic and contemporary readings on advertising's role in society

by Hovland, Roxanne | Wilcox, Gary B.

Edition: UKP 25.00 H6A2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Illinois NTC Business Books 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 H6A2] (1).

Strategic advertising campaigns

by Schultz, Don E | Martin, Dennis | Brown, William P.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.113 S2S8/88] (1).

Which Ad pulled best? 50 case histories on how to write and design Ads that work

by Burton, Philip Ward | Purvis, Scott C.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1322 B8W4/96] (1).

Managing sales leads: how to turn every prospect into a customer

by Donath, Bob | Dixon, Carolyn K | Richard, A Crocker | Obermayer, James W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago NTC Business Books 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.81 D6M2] (1).

Association of National Advertisers guide to media management

by Zeltner, Herbert.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1995Availability: No items available Lost (1).

Image marketing: using public perceptions to attain business objectives

by Marconi, Joe.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 M2I6] (1).

How to find and cultivate customers through direct marketing

by Baier, Martin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 B2H6] (1).

Managing the big sale: a relational approach to marketing strategies, tactics, and selling

by Crosby, John V.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Illinois NTC Business Books 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.85 C7M2] (1).

AMA handbook for managing business to business marketing communications

by De Bonis, J. Nicholas | Peterson, Roger S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D3A6] (1).

Cyber marketing: your interactive marketing consultant

by Brady, Regina [Editor] | Forrest, Edward [Editor] | Mizerski, Richard [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C9] (1).

Interactive marketing : the future present

by Forrest, Edward [Editor] | Mizerski, Richard [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 I6] (1).

High visibility: the making and marketing of professionals into celebrities

by Rein, Irving | Kotler, Philip | Stoller, Martin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659 R3H4] (1).

Business marketing management.

by Bingham, Frank G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B4B8] (1).

How to create profitable new products: from mission to market

by Gruenwald, George.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.575 G7H6] (1).

Dagmar: defining advertising goals for measured advertising results

by Dutka, Solomon.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York NTC Business Books 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 D8D2/95] (1).

Advertising media sourcebook

by Turk, Peter B | Jugenheimer, Donald W | Barban, Arnold M.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Illinois NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.10973 T8A2/97] (1).

AMA Handbook for customer satisfaction

by Dutka, Alan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1995Availability: No items available Lost (1).

AMA complete guide to marketing research for small business

by Edmunds, Holly.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 E2A6] (1).

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