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Brand and advertising: how advertising effectiveness influences brand equity

by Franzen, Giep | Goessens, Cindy | Hoogerbrugge, Mary | Kappert, Cees | Schuring, Reint Jan | Vogel, Marnix.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: United Kingdom Admap Publications 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 F7B7] (1).

Tantrums and talent: how to get the best from creative people

by Fletcher, Winston.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: United Kingdom Admap Publications 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 F5T2] (1).

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