How children learn to buy: the development of consumer information processing skills
By: Ward, Scott.
Contributor(s): Wackman, Daniel B | Wartella, Ellen.Material type: BookSeries: People and communication, v.1. Publisher: Beverly Hills Sage publications 1977Description: 268 p.ISBN: 080390424X.Subject(s): Youth as consumers | Television and children | Television advertisingDDC classification: 658.83
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|Books||Vikram Sarabhai Library||KLMDC||658.83 W2H6 (Browse shelf)||Available||94503|
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|658.83 W2C6-1 Consumer behaviour: theoretical sources||658.83 W2C6-2 Consumer behaviour: theoretical sources||658.83 W2C6-3 Consumer behaviour: theoretical sources||658.83 W2H6 How children learn to buy: the development of consumer information processing skills||658.83 W2R3 Research analysis for marketing decision||658.83 W2S8 The strategy of marketing research||658.83 W3C2 Case studies in international marketing|