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Study of competitive strategies in distribution of health beverage products in Ahmedabad Metropolit Market by Anil K. Dua and Panda Lalitendu (Student Project)

By: Dua, Anil K.
Contributor(s): Lalitendu, Panda.
Material type: materialTypeLabelBookPublisher: Ahmedabad Indian Institute of Management 1989Description: 130 p.Subject(s): Competitive Strategies | Health | Metropolitan areas-Ahmd | Project Report (Student)DDC classification: SP 1989/170 Summary: The study deals with the distribution practices of four malted food drinks (MFD) companies in the Ahmedabad market. The companies are HMM Limited; Hindustan Cocoa Products Limited; Gujarat Cooperative Milk Marketing Federation (AMUL) and Jagatjit Industries Limited. The brabds studied are Horlicks, Boost, Bournvita, Neutramol and Maltova.
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Submitted to Prof. M.N. Vora

The study deals with the distribution practices of four malted food drinks (MFD) companies in the Ahmedabad market. The companies are HMM Limited; Hindustan Cocoa Products Limited; Gujarat Cooperative Milk Marketing Federation (AMUL) and Jagatjit Industries Limited. The brabds studied are Horlicks, Boost, Bournvita, Neutramol and Maltova.

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