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Business research methods (CD)

By: Cooper, Donald R.
Material type: materialTypeLabelBookPublisher: New Delhi Tata McGraw-Hill 2003Description: With book at Acc No: 160875.Subject(s): Industrial management - ResearchDDC classification: D000035 Summary: This CD is designed to follow the progression of research and, by stepping through the research sequence, the student is able to set up and complete a research project during the course. The text serves as a convenient reference tool beyond the course which is one of the reasons for its success. It focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing where other texts do a content survey.
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CD-DVD-VHS Vikram Sarabhai Library
Audio Visual
Reference D000035 (Browse shelf) Not for loan CD000035

This CD is designed to follow the progression of research and, by stepping through the research sequence, the student is able to set up and complete a research project during the course. The text serves as a convenient reference tool beyond the course which is one of the reasons for its success. It focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing where other texts do a content survey.

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