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Communicating with consumers information processing approach

Contributor(s): Ray, Michael L;Ward, Scatt.
Material type: materialTypeLabelBookSeries: Sage contemporary social science issues, no. 21. Publisher: Beverly Hills, Calif. Sage publications 1976, c1975Description: 142 p.Subject(s): Consumers - Addresses | essays | lecturesDDC classification: 658.83
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Books Vikram Sarabhai Library
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Non-fiction 658.83 C6 (Browse shelf) Missing Not for Issue 83529

The material in this publication originally appeared as a special issue of communication research vol. 2 no. 3 July 1975

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