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Sage handbook of advertising edited

Contributor(s): Tellis, Gerard J.
Material type: materialTypeLabelBookPublisher: Los Angeles Sage Publications 2007Description: xvi + 491 p.ISBN: 9781412918862.Subject(s): Advertising | manuals | etc | Advertising - HandbooksDDC classification: 659.1 Summary: Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarizing of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation.
List(s) this item appears in: Sage Handbooks
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Books Vikram Sarabhai Library
Slot 2210 (2 Floor, East Wing) 659.1 S2 (Browse shelf) Available 164867

Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarizing of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation.

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