Normal view MARC view ISBD view

Customer data integration: reaching a single version of the truth

By: Dyche, Jill.
Contributor(s): Levy, Evan.
Material type: materialTypeLabelBookPublisher: New Jersey John Wiley & Sons 2006Description: xxvi, 294 p.ISBN: 9780471916970.Subject(s): Customer relations - Data processing | Data warehousingDDC classification: 658.8120285 Summary: "Customers represent any firm's most precious value creating asset. To keep these valuable assets, Businesses must maximize their value to each customer by taking each customer's point of view and turning that incoming tide of data into usable, coherent information. The book encompasses the new set of technologies designed to help companies conveniently and cost-efficiently turn the raw material of customer data into usable, reliable customer information. The book covers "" What business problems CDI addresses and how it differs from other data enabling solutions "" Challenges of data integration, and how to avoid the obstacles "" Mastering data management and its role in customer data integration "" How CDI works and how to choose the right solution for your company "" Why data governance and data stewardship are keys to CDI success "" Making the CDI business case "" Avoiding the common pitfalls of CDI and MDM "" CDI value propositions by industry"
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)

"Customers represent any firm's most precious value creating asset. To keep these valuable assets, Businesses must maximize their value to each customer by taking each customer's point of view and turning that incoming tide of data into usable, coherent information. The book encompasses the new set of technologies designed to help companies conveniently and cost-efficiently turn the raw material of customer data into usable, reliable customer information. The book covers "" What business problems CDI addresses and how it differs from other data enabling solutions "" Challenges of data integration, and how to avoid the obstacles "" Mastering data management and its role in customer data integration "" How CDI works and how to choose the right solution for your company "" Why data governance and data stewardship are keys to CDI success "" Making the CDI business case "" Avoiding the common pitfalls of CDI and MDM "" CDI value propositions by industry"

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha