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It's only business: India's corporate social responsiveness in a globalized world

By: Mitra, Meera.
Material type: materialTypeLabelBookPublisher: New Delhi Oxford University Press 2007Description: xxiii, 192 p.ISBN: 9780195684339.Subject(s): Social responsibility of business - India | Globalization - Social aspects - IndiaDDC classification: 658.4 Summary: In this book the author uses her hands-on experience as a corporate and development consultant to analyse the growth of CSR in India, especially its evolution in the post-reforms era. This is a subject rife with questions of political economy, of the interaction of government and business in development, and of the role of NGOs in moulding these processes. Using illustrations, cases, and examples, Mitra examines the efforts of the Indian corporate sector in this context. Recent issues such as the cola-pesticide controversy, the toxic waste dumping issue, and the reservation of jobs in the private sector are all touched upon to highlight the challenges today's businesses face. Using a multidimensional and many-layered perspective, this book argues for an innovative, voluntary, and positive approach to CSR with newer roles for business, civil society, and government. It will be useful for corporates, business leaders and mangers, NGOs, rights activists, journalists, and sociologists as well as general readers interested in today's India.
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Slot 2004 (2 Floor, East Wing) 658.4 M4I8 (Browse shelf) Available 164314

In this book the author uses her hands-on experience as a corporate and development consultant to analyse the growth of CSR in India, especially its evolution in the post-reforms era. This is a subject rife with questions of political economy, of the interaction of government and business in development, and of the role of NGOs in moulding these processes. Using illustrations, cases, and examples, Mitra examines the efforts of the Indian corporate sector in this context. Recent issues such as the cola-pesticide controversy, the toxic waste dumping issue, and the reservation of jobs in the private sector are all touched upon to highlight the challenges today's businesses face. Using a multidimensional and many-layered perspective, this book argues for an innovative, voluntary, and positive approach to CSR with newer roles for business, civil society, and government. It will be useful for corporates, business leaders and mangers, NGOs, rights activists, journalists, and sociologists as well as general readers interested in today's India.

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