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Innovation management: strategy and implementation using the pentathlon framework

By: Goffin, Keith.
Contributor(s): Mitchell, Rick.
Material type: materialTypeLabelBookPublisher: New York Palgrave Macmillan 2005Description: xix, 409 p.ISBN: 9781403912602.Subject(s): Technological innovations - ManagementDDC classification: 658.4 Summary: Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in both service and manufacturing companies.
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Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in both service and manufacturing companies.

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