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Managing innovation: integrating technological, market and organizational change

By: Tidd, Joe.
Contributor(s): Bessant, John | Pavitt, Keith.
Material type: materialTypeLabelBookPublisher: New Delhi Wiley India Pvt. Ltd 2005Edition: 3rd ed.Description: xviii, 582 p.ISBN: 9788126509713.Subject(s): Technological innovations - Management | Industrial management | Organizational changeDDC classification: 658.4063 Summary: Managing Innovation provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to improve the competitiveness of firms and effectiveness of other organizations. The management of innovation is inherently interdisciplinary and multifunctional and Tidd, Bessant & Pavitt provide an integrative approach to the subject.
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Managing Innovation provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to improve the competitiveness of firms and effectiveness of other organizations. The management of innovation is inherently interdisciplinary and multifunctional and Tidd, Bessant & Pavitt provide an integrative approach to the subject.

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