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Apple way: 12 management lessons from the World's most innovative company

By: Cruikshank, Jeffrey L.
Material type: materialTypeLabelBookPublisher: New Delhi McGraw-Hill Education 2006Description: xviii, 206 p.ISBN: 007063470X.Subject(s): Apple computers | Industrial management - United States | Computer industry - United States | Corporate culture - United States | Success in business - United StatesDDC classification: 338.761004 Summary: The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:1.Make the customer and the product king 2.Balance manufacturing with delivery logistics 3.Motivate and inspire people outside the company to do your marketing and public relations 4.Invent new distribution channels 5. Decide on your company image and stick to your guns 6.Leapfrog the competition 7. Learn from both successes and missteps
List(s) this item appears in: Innovation in Management education
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Books Vikram Sarabhai Library
Slot 946 (0 Floor, East Wing) 338.761004 C7A7 (Browse shelf) Available PM(15.10.2016) 163895

The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:1.Make the customer and the product king 2.Balance manufacturing with delivery logistics 3.Motivate and inspire people outside the company to do your marketing and public relations 4.Invent new distribution channels 5. Decide on your company image and stick to your guns 6.Leapfrog the competition 7. Learn from both successes and missteps

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