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Management communication: trends and strategies

Contributor(s): Kaul, Asha [Editor] | Gupta, Sanjay Kumar [Editor].
Material type: materialTypeLabelBookPublisher: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 2007Description: xiii, 877 p.ISBN: 007062173X; 9780070621732.Subject(s): Communication in management | Communication in management - Case studiesDDC classification: FP 658.4 Summary: This book is a review of current trends and strategies in the area of management communication. It comprises of research papers presented at the 6th Asia Pacific ABC Conference held at Indian Institute of Management, Ahmedabad in Dec. 2006. Written in an an easy-to-read and comprehensible manner the papers deal with a variety of communication related topics. The articles focus on current practices and theoretical implications of concepts propounded by researchers and scholars.
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Reference Vikram Sarabhai Library
Slot 1457 (2 Floor, West Wing) FP 658.4 M26-1 (Browse shelf) 1 Not for Issue 161552
Books Vikram Sarabhai Library
Slot 1457 (2 Floor, West Wing) FP 658.4 M26-2 (Browse shelf) 2 Available 161553

This book is a review of current trends and strategies in the area of management communication. It comprises of research papers presented at the 6th Asia Pacific ABC Conference held at Indian Institute of Management, Ahmedabad in Dec. 2006. Written in an an easy-to-read and comprehensible manner the papers deal with a variety of communication related topics. The articles focus on current practices and theoretical implications of concepts propounded by researchers and scholars.

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