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Cases in marketing strategy

By: Boyd, Harper W.
Contributor(s): Clewett, Richard M | Westfall, Ralph.
Material type: materialTypeLabelBookPublisher: New Delhi Richard D. Irwin, Inc. 1964Edition: Revised edition.Description: xi, 324 p.Subject(s): Marketing - Case studies | Marketing research | Marketing managementDDC classification: 658.8
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Books Vikram Sarabhai Library
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KLMDC Non-fiction 658.8 B6C2-1 (Browse shelf) 1 Available 10941
Books Vikram Sarabhai Library
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KLMDC Non-fiction 658.8 B6C2-2 (Browse shelf) 2 Available 11877

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