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Ethnography for marketers: a guide to consumer immersion

By: Mariampolski, HY.
Material type: materialTypeLabelBookPublisher: Thousand Oaks Sage publications 2006Description: xii, 252 p.ISBN: 0761969470; 9780761969471.Subject(s): Marketing research | Consumer Behaviour | Consumers' preferencesDDC classification: 658.834 Summary: Ethnography for Markets does an excellent job of capturing the academic aspects of ethnography but does so from a practical, useful point of view.
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Books Vikram Sarabhai Library
Slot 2189 (2 Floor, East Wing) 658.834 M2E8 (Browse shelf) Available 159894

Ethnography for Markets does an excellent job of capturing the academic aspects of ethnography but does so from a practical, useful point of view.

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