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Market-based management: strategies for growing customer value and profitability

By: Best, Roger J.
Material type: materialTypeLabelBookPublisher: New Jersey Prentice-Hall 2004Edition: 3rd ed.Description: xxv, 401 p.ISBN: 9780130082183.Subject(s): Strategic management | Customer satisfaction | Management | MarketingDDC classification: 658.8 Summary: This book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. The Third Edition includes increased coverage of important topics such as e-Marketing, supply chain management, customer relationship management, and branding. It focuses on the fundamental need for businesses to attract, satisfy, and retain customers. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth. For marketing departments and business owners seeking the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2137 (2 Floor, East Wing) 658.8 B3M2/2004 (Browse shelf) Available 158832

This book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. The Third Edition includes increased coverage of important topics such as e-Marketing, supply chain management, customer relationship management, and branding. It focuses on the fundamental need for businesses to attract, satisfy, and retain customers. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth. For marketing departments and business owners seeking the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability

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