Normal view MARC view ISBD view

Internet marketing intelligence: research tools, techniques and resources

By: Forrest, Edward.
Material type: materialTypeLabelBookPublisher: Boston McGraw-Hill 2003Description: xiv, 224 p.ISBN: 0072821116; 9780072821116.Subject(s): Marketing research - Data processing | Internet | Marketing research - Computer network resourcesDDC classification: 658.830285 Summary: Internet Marketing Intelligence outlines the research tasks and tools available to market researchers today. This essential guide introduces a step-by-step approach to utilizing the Internet to target customers and create successful marketing plans. Researchers will learn how to properly document resources, delineate tools, and take advantage of newsgroups, discussion lists, search engines, and more.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2188 (2 Floor, East Wing) 658.830285 F6I6 (Browse shelf) Available 162629

Internet Marketing Intelligence outlines the research tasks and tools available to market researchers today. This essential guide introduces a step-by-step approach to utilizing the Internet to target customers and create successful marketing plans. Researchers will learn how to properly document resources, delineate tools, and take advantage of newsgroups, discussion lists, search engines, and more.

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha