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The export marketing imperative

By: Czinkota, Michale R.
Contributor(s): Ortiz-Busonofina, Maria | Ronkainen, Ilkka A.
Material type: materialTypeLabelBookPublisher: Australia Thomson 2004Description: xiii, 252 p.ISBN: 9780324222586.Subject(s): Export marketingDDC classification: 658.8 Summary: Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process ? from beginning to end ? offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more.
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2141 (2 Floor, East Wing) 658.8 C9E9 (Browse shelf) Available 158791

Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process ? from beginning to end ? offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more.

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