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The laws of choice: predicting consumer behaviour

By: Marder, Eric.
Material type: materialTypeLabelBookPublisher: New York Free Press 1997Description: xvi, 448 p.ISBN: 0684835452; 9780684835457.Subject(s): Consumer Behaviour | Consumers - Attitudes | Motivation research (Marketing)DDC classification: 658.83
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2186 (2 Floor, East Wing) 658.83 M2L2 (Browse shelf) Available 154971

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