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Understanding consumers: building powerful brands using consumer research

By: Parameswaran, M.G.
Material type: materialTypeLabelBookPublisher: New Delhi Tata McGraw-Hill 2003Description: xiii, 235 p.ISBN: 0070474095.Subject(s): Consumer - Research | Consumer Behaviour | Brand name productsDDC classification: 658.83
List(s) this item appears in: Brand_India_Books
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2187 (2 Floor, East Wing) 658.83 P2U6 (Browse shelf) Available 153927

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