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Brand new justice: the upside of global branding

By: Anholt, Simon.
Material type: materialTypeLabelBookPublisher: Oxford Butterworth-Heinemann 2003Description: vii, 180 p.ISBN: 9780750656993.Subject(s): Brand name products | Brand name products - Management | Export marketing - Social aspects | Brand name products - Developing countriesDDC classification: 658.8
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