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CRM in financial services: a practical guide to making customer relationship management work

By: Foss, Bryan.
Contributor(s): Stone, Merlin.
Material type: materialTypeLabelBookPublisher: London Kogan Page Limited 2002Description: xviii, 700 p.ISBN: 0749436964; 9780749436964.Subject(s): Customer relations - Management | Relationship marketing | Financial services industry | Customer satisfactionDDC classification: 658.812
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Item type Current location Item location Call number Status Notes Date due Barcode
Books Vikram Sarabhai Library
Slot 2174 (2 Floor, East Wing) 658.812 F6C8 (Browse shelf) Available PM 152407

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