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Advanced brand management: from vision to valuation

By: Temporal, Paul.
Material type: materialTypeLabelBookPublisher: Singapore John Wiley & Sons (Asia) Pte Ltd., 2002Description: xv, 296 p.ISBN: 047147925X; 9780471479253.Subject(s): Brand name product | Competition | International | MarketingDDC classification: 659.12
List(s) this item appears in: Brand_India_Books
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2217 (2 Floor, East Wing) 659.12 T3A2 (Browse shelf) Available 151911

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