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Hi-tech hi-touch branding: creating brand power in the age of technology

By: Temporal, Paul.
Contributor(s): Lee, K. C.
Material type: materialTypeLabelBookPublisher: Singapore John Wiley & Sons (Asia) Pte Ltd., 2001Description: x, 219 p.ISBN: 0471845965; 9780471845966.Subject(s): Brand name products - Marketing | Electronic commerceDDC classification: 659.12
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2217 (2 Floor, East Wing) 659.12 T3H4 (Browse shelf) Available 148317

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