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Customer relationship management: emerging concepts, tools and applications

Contributor(s): Sheth, Jagdish N [Editor] | Parvatiyar, Atul [Editor] | Shainesh, G [Editor].
Material type: materialTypeLabelBookPublisher: New Delhi Tata McGraw-Hill 2001Description: xv, 544 p.ISBN: 0070435049; 9780070435049.Subject(s): Customer relations - Management | Customer service | Customer satisfactionDDC classification: 658.812
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