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The Handbook of online marketing research:knowing your customer using the net

By: Grossnickle, Joshua.
Contributor(s): Raskin, Oliver.
Material type: materialTypeLabelBookPublisher: New York McGraw-Hill Inc. 2001Description: xxi, 433 p.ISBN: 0071361146; 9780071361149.Subject(s): Marketing research | Internet marketing | Marketing | Internet (Computer networks)DDC classification: 658.83
List(s) this item appears in: Internet Marketing
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