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Implementing the marketing concept one employee at a time: pinpointing beliefs about customer focus as a lever for organizational renewal

By: Allen, Chris T.
Contributor(s): Barr, Terri Feldman | McQuarrie, Edward F.
Material type: materialTypeLabelBookSeries: MSI working paper report no.98-125. Publisher: Cambridge Marketing Science Institute 1998Description: 29 p.Subject(s): Marketing | Customer service | OrganizationDDC classification: 658.8
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