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Market-based management: strategies for growing customer value and profitability

By: Best, Roger J.
Material type: materialTypeLabelBookPublisher: New Jersey Prentice-Hall International, Inc. 1997Edition: International edition.Description: xvii, 424 p.ISBN: 9780138564773.Subject(s): Strategic management | Customer satisfaction | Management | MarketingDDC classification: 658.8
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2137 (2 Floor, East Wing) 658.8 B3M2 (Browse shelf) Available 140411

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