Net gain: expanding markets through virtual communities
By: Hagel, John.
Contributor(s): Armstrong, Arthur G.Material type: BookPublisher: Boston Harvard Business School Press 1997Description: xv, 235 p.ISBN: 9780875847597.Subject(s): Customer relations | Internet marketingDDC classification: 658.8
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|Books||Vikram Sarabhai Library||Slot 2145 (2 Floor, East Wing)||658.8 H2N3 (Browse shelf)||Available||138910|
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|658.8 H2I6 The internet guide for marketing||658.8 H2M2 Marketing plans with a winning edge||658.8 H2M2 Marketing the e-business||658.8 H2N3 Net gain: expanding markets through virtual communities||658.8 H2N31-1 Net worth: shaping markets when customers make the rules||658.8 H2N31-2 Net worth: shaping markets when customers make the rules||658.8 H2P71 Principles of internet marketing|