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Marketing myths that are killing business: the cure for death wish marketing

By: Clancy, Kevin J.
Contributor(s): Shulman, Robert S.
Material type: materialTypeLabelBookPublisher: New York McGraw-Hill, Inc. 1994Description: xxxv, 308 p.ISBN: 9780070111240.Subject(s): MarketingDDC classification: 658.8
List(s) this item appears in: 2.MARKETING
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