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Prosperity: better business makes the greater good

By: Mayer, Colin.
Material type: materialTypeLabelBookPublisher: United Kingdom Oxford University Press 2018Description: xv, 261p. With index.ISBN: 9780198824008.Subject(s): Success in business | Corporations -- social aspects | Creative ability in business | Organizational changeDDC classification: 658.408 Summary: What is a business for? On day one of an economics course a new student is taught the answer: to maximize shareholder profit. But this single idea that pervades all our thinking about the role of the corporation, is fundamentally wrong, argues Colin Mayer. Constraining the firm to a single narrow objective has had wide-ranging and damaging consequences; economic, environmental, political, and social. Prosperity challenges the fundamentals of business thinking. It also sets out a positive new agenda, demonstrating that the corporation is in a unique and powerful position to promote economic and social wellbeing in its fullest sense, for customers, for future generations, as well as for shareholders. Professor and former Dean of the Saïd Business School in Oxford, Mayer is a leading figure in the global discussion about the purpose and role of the corporation. In Prosperity, he presents a radical and carefully considered agenda for corporations themselves, and for the regulatory frameworks that will enable them to do this. Drawing together insights from business, law, and economics, science, philosophy, and history, he shows how the corporation can realize its full potential to contribute to the economic and social wellbeing of the many, not just the few. Prosperity is as much a discussion of how to create and run successful businesses as it is a guide to policy making to fix the broken system. https://global.oup.com/academic/product/prosperity-9780198824008?q=Prosperity:%20better%20business%20makes%20the%20greater%20good&lang=en&cc=us#
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Books Vikram Sarabhai Library
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Slot 2075 (2 Floor, East Wing) Non-fiction 658.408 M2P7 (Browse shelf) Available 198912

Table of Contents

Part I: Principles
1. Purpose
2. Values

Part II: Provenance
3. Evolution
4. Ownership

Part III: Practice
5. Governance
6. Performance

Part IV: Policy
7. Law
8. Regulation

Part V: Partnership
9. Finance
10. Investment

What is a business for? On day one of an economics course a new student is taught the answer: to maximize shareholder profit. But this single idea that pervades all our thinking about the role of the corporation, is fundamentally wrong, argues Colin Mayer. Constraining the firm to a single narrow objective has had wide-ranging and damaging consequences; economic, environmental, political, and social. Prosperity challenges the fundamentals of business thinking. It also sets out a positive new agenda, demonstrating that the corporation is in a unique and powerful position to promote economic and social wellbeing in its fullest sense, for customers, for future generations, as well as for shareholders. Professor and former Dean of the Saïd Business School in Oxford, Mayer is a leading figure in the global discussion about the purpose and role of the corporation. In Prosperity, he presents a radical and carefully considered agenda for corporations themselves, and for the regulatory frameworks that will enable them to do this. Drawing together insights from business, law, and economics, science, philosophy, and history, he shows how the corporation can realize its full potential to contribute to the economic and social wellbeing of the many, not just the few. Prosperity is as much a discussion of how to create and run successful businesses as it is a guide to policy making to fix the broken system.

https://global.oup.com/academic/product/prosperity-9780198824008?q=Prosperity:%20better%20business%20makes%20the%20greater%20good&lang=en&cc=us#

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