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Platform strategy: how to unlock the power of communities and network to grow your business

By: Rellier, Laure Claire.
Contributor(s): Reillier, Benoit [Co author].
Material type: materialTypeLabelBookPublisher: New York Routledge 2017Description: xviii, 221p. With index.ISBN: 97781472480248.Subject(s): Business - Management - Accounting | Consumer Behaviour - Services Marketing | Entrepreneurship - Selling | Production - Operations and Information Management | Innovation Management - Small Business ManagementDDC classification: 658.4012 Summary: During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models. https://www.routledge.com/Platform-Strategy-How-to-Unlock-the-Power-of-Communities-and-Networks/Reillier-Reillier/p/book/9781472480248
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Books Vikram Sarabhai Library
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Slot 2042 (2 Floor, East Wing) Non-fiction 658.4012 R3P5 (Browse shelf) Available 198694

Table of Contents
Chapter 1. Introduction to platform businesses

Chapter 2. The meteoric rise of platform businesses

Chapter 3. What is a platform business?

Chapter 4. Economic characteristics of platforms

Chapter 5. Platforms as business models

Chapter 6. Platform-powered ecosystems

Chapter 7. Lifestages of platforms: design

Chapter 8. Platform ignition: proving the concept

Chapter 9. Platform scaling: reaching critical mass

Chapter 10. Platform maturity: defending profitable growth

Chapter 11. Platform pricing

Chapter 12. Trust, governance and brand

Chapter 13. Platforms, regulation and competition

Chapter 14. Competing against platforms

Chapter 15.The future of platforms

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.

https://www.routledge.com/Platform-Strategy-How-to-Unlock-the-Power-of-Communities-and-Networks/Reillier-Reillier/p/book/9781472480248

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