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Imagine it forward

By: Comstock, Beth.
Contributor(s): Raj, Tahl [Co author].
Material type: materialTypeLabelBookPublisher: London Virgin Books 2018Description: xxv, 388 p. With index.ISBN: 9780753545720.Subject(s): Organizational change | Decision making | Management - Entrepreneurship | Success in businessDDC classification: 658.406 Summary: Change is the only constant. Learn to be a change-maker. In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold. In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision. https://www.penguin.co.uk/books/111/1112590/imagine-it-forward/9780753545713.html
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Books Vikram Sarabhai Library
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Slot 2066 (2 Floor, East Wing) Non-fiction 658.406 C6I4 (Browse shelf) Checked out 18/06/2019 198263

Change is the only constant. Learn to be a change-maker.

In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.

In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.

https://www.penguin.co.uk/books/111/1112590/imagine-it-forward/9780753545713.html

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