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Top of mind: use content to unleash your influence and engage those who matter to you

By: Hall, John.
Material type: materialTypeLabelBookPublisher: New York McGraw-Hill Education 2017Description: xvii, 184 p.ISBN: 9781260011920.Subject(s): Consumers - Information services | Consumers - Research | Business & Economics - Marketing - GeneralDDC classification: 658.8343 Summary: very day, potential opportunities are all around you — you just have to increase the likelihood that these opportunities will come to you. If you create meaningful relationships in your professional life with customers, partners, and industry influencers and in your personal life with family and friends, you can position yourself to stay top of mind with all of them. And staying top of mind with those who matter to you will help you not only create more opportunities, but also become a better, happier person. In this business book, John Hall explains how consumer needs and expectations have changed and what this shift means for those interested in building a long-lasting, trustworthy, and influential brand. From building strong, transparent relationships by helping others to amplifying your message through content, John discusses what it truly takes to build trust, earn space at the top of your audience’s minds, and create opportunity for your company. http://topofmindbook.com/
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Item type Current location Item location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2190 (2 Floor, East Wing) Non-fiction 658.8343 H2T6 (Browse shelf) Available 195730

very day, potential opportunities are all around you — you just have to increase the likelihood that these opportunities will come to you.

If you create meaningful relationships in your professional life with customers, partners, and industry influencers and in your personal life with family and friends, you can position yourself to stay top of mind with all of them. And staying top of mind with those who matter to you will help you not only create more opportunities, but also become a better, happier person.

In this business book, John Hall explains how consumer needs and expectations have changed and what this shift means for those interested in building a long-lasting, trustworthy, and influential brand. From building strong, transparent relationships by helping others to amplifying your message through content, John discusses what it truly takes to build trust, earn space at the top of your audience’s minds, and create opportunity for your company.


http://topofmindbook.com/

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