Normal view MARC view ISBD view

The curious marketer: expeditions in branding and consumer behaviour

By: Bhat, Harish.
Contributor(s): Gopalakrishnan, R [Foreword].
Material type: materialTypeLabelBookPublisher: Gurgaon Penguin Random House India 2017Description: xxvi, 322 p.ISBN: 9780670089758.Subject(s): Marketing - India | Branding (Marketing) - India | Consumer behavior - IndiaDDC classification: 658.820954 Summary: ‘Out of curiosity comes everything’—Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, inquisitiveness innovatively shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals working in the colourful area of marketing. https://penguin.co.in/book/business/the-curious-marketer/
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
General Stacks
Non-fiction 658.820954 B4C8 (Browse shelf) Available 195544

‘Out of curiosity comes everything’—Steve Jobs
From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, inquisitiveness innovatively shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer.
From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today.
Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals working in the colourful area of marketing.

https://penguin.co.in/book/business/the-curious-marketer/

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha