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McIlhenny's gold: how a Louisiana family built the Tabasco empire

By: Rothfeder, Jeffrey.
Material type: materialTypeLabelBookPublisher: New York Harper Collins 2007Description: 251 p.ISBN: 9780060721855.Subject(s): Tabasco sauce | Louisiana | McIlhenny Co | Hot pepper sauce industryDDC classification: 338.766458 Summary: In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea—the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico—a secretive family business emerged that would produce one of the best-known products in the world. A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods. https://www.harpercollins.com/9780060721855/mcilhennys-gold
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Books Vikram Sarabhai Library
Slot 952 (0 Floor, East Wing) Non-fiction 338.766458 R6M2 (Browse shelf) Available 195490


In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea—the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico—a secretive family business emerged that would produce one of the best-known products in the world.

A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.

https://www.harpercollins.com/9780060721855/mcilhennys-gold

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