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The Routledge handbook of strategic comminication

Contributor(s): Ansgar Zerfass [Editor] | Holtzhausen, Derina [Editor].
Material type: materialTypeLabelBookPublisher: New York Routledge 2015Description: xxiv, 596 p.ISBN: 9780415530019.Subject(s): Business communication | Communication in management | Communication in organizations | Strategic planningDDC classification: 658.45 Summary: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. https://www.routledge.com/The-Routledge-Handbook-of-Strategic-Communication/Holtzhausen-Zerfass/p/book/9780415530019
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Item type Current location Collection Call number Status Date due Barcode
Books Books Vikram Sarabhai Library
General Stacks
Non Fiction 658.45 R6 (Browse shelf) Available 194386

Table of Contents:


Section 1. Conceptual Foundations Of Strategic Communication
Section 2. Institutional And Organizational Dimensions
Section 3. Implementing Strategic Communication
Section 4. Domains Of Practice



The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.


https://www.routledge.com/The-Routledge-Handbook-of-Strategic-Communication/Holtzhausen-Zerfass/p/book/9780415530019


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