Normal view MARC view ISBD view

The Routledge handbook of strategic comminication

Contributor(s): Ansgar Zerfass [Editor] | Holtzhausen, Derina [Editor].
Material type: materialTypeLabelBookPublisher: New York Routledge 2015Description: xxiv, 596 p.ISBN: 9780415530019.Subject(s): Business communication | Communication in management | Communication in organizations | Strategic planningDDC classification: 658.45 Summary: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. https://www.routledge.com/The-Routledge-Handbook-of-Strategic-Communication/Holtzhausen-Zerfass/p/book/9780415530019
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
Item type Current location Collection Call number Status Date due Barcode
Books Books Vikram Sarabhai Library
General Stacks
Non Fiction 658.45 R6 (Browse shelf) Available 194386

Table of Contents:


Section 1. Conceptual Foundations Of Strategic Communication
Section 2. Institutional And Organizational Dimensions
Section 3. Implementing Strategic Communication
Section 4. Domains Of Practice



The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.


https://www.routledge.com/The-Routledge-Handbook-of-Strategic-Communication/Holtzhausen-Zerfass/p/book/9780415530019


There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha