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Glorifying the simple life : analyses of socio-psychological constructs in the context of reality TV

By: Hammes, Eva Katharina.
Publisher: Wiesbaden Springer 2016Description: xv, 236 p.ISBN: 9783658143640.Subject(s): Marketing research | Mass media | Social psychologyDDC classification: 249 Online resources: ebook Summary: The analysis identifies the four socio-psychological constructs identification with a media character, schadenfreude, social comparison, and vicarious embarrassment, as important responses in the context of reality TV. Besides numerous determinants, these constructs are also linked to consequences. In particular, Eva Katharina Hammes identifies schadenfreude and identification as positive responses for the viewer. Vicarious embarrassment is found to be a rather complex response that elicits diverse consequences. Social comparison with its upward and downward forms was found to be very important during the consumption of reality TV programs and also serves as a moderator for the relationship between the identified determinants and associated socio-psychological constructs. https://ebookcentral.proquest.com/lib/iimahd/detail.action?docID=4537057
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Item type Current location Collection Call number Status Date due Barcode
Electronic Resources Electronic Resources Vikram Sarabhai Library
General Stacks
Non Fiction 249 H2G5 (Browse shelf) Not for loan ER000567

Table of Contents:


1 Introduction
2 Theoretical Foundations
3 Qualitative Study on Reality TV Motivations
4 Experimental Studies on Social Motives of Reality TV
5 Summary, Conclusions and Outlook

The analysis identifies the four socio-psychological constructs identification with a media character, schadenfreude, social comparison, and vicarious embarrassment, as important responses in the context of reality TV. Besides numerous determinants, these constructs are also linked to consequences. In particular, Eva Katharina Hammes identifies schadenfreude and identification as positive responses for the viewer. Vicarious embarrassment is found to be a rather complex response that elicits diverse consequences. Social comparison with its upward and downward forms was found to be very important during the consumption of reality TV programs and also serves as a moderator for the relationship between the identified determinants and associated socio-psychological constructs.


https://ebookcentral.proquest.com/lib/iimahd/detail.action?docID=4537057

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