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Digital stractics: how strategy met tactics and killed the strategic plan

By: Outram, Chris.
Material type: materialTypeLabelBookPublisher: Hampshire Palgrave Macmillan 2016Description: xxv, 160 p.ISBN: 9781137574817.Subject(s): Strategic planning | Electronic commerce | Internet marketing | Information technology - Management | Organizational change - Management | Business and economics - Industrial management | Management science | Organizational behaviorDDC classification: 658.4012 Summary: Three year strategy horizons are meaningless in a digital world where the environment changes every day – your strategy needs to become tactical and changes in tactics need to instantly feed changes in strategy. You need Stractics. http://www.palgrave.com/gp/book/9781137574817
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Item type Current location Collection Call number Status Date due Barcode
Books Books Vikram Sarabhai Library
On Display
Non Fiction 658.4012 O8D4 (Browse shelf) Available 194139

Table of Contents:

1 Why Traditional Strategy does not Work Anymore!
2 Everything Needs to Change or Does it?
3 New Business Models for the New World: Stractics in Practice
4 Pure Plays and How They Change the World
5 Hybrid Players Waking up to the New Digital Reality!
6 Pure Plays versus Hybrids - A Fight to the Finish?
7 The Principles Underpinning Success in the World of Stractics
8 Strategy Processes in the World of Stractics
9 Advice from the Top: Stractical Tips from Our Digital CEOs
10 The Future of Stractics

Three year strategy horizons are meaningless in a digital world where the environment changes every day – your strategy needs to become tactical and changes in tactics need to instantly feed changes in strategy. You need Stractics.

http://www.palgrave.com/gp/book/9781137574817

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