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Managing technology entrepreneurship and innovation

By: Trott, Paul.
Material type: materialTypeLabelBookPublisher: London Routledge Taylor and Francis Group 2016Description: xiv, 257 p.ISBN: 9780415677226.Subject(s): Technological innovations | Economic aspects | High technology industries | Management | Entrepreneurship | Intellectual property | New business enterprisesDDC classification: 658 Summary: Managing Technology Entrepreneurship and Innovation is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors’ considerable experience mentoring students as they turn their technological ideas into real-life business ventures. . The text is separated into three parts providing a roadmap for successful entrepreneurial projects: Part I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation Part II shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers’ needs. Part III takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth. With a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools. https://www.routledge.com/Managing-Technology-Entrepreneurship-and-Innovation/Trott-Hartmann-van-der-Duin-Scholten-Ortt/p/book/9780415677226
List(s) this item appears in: Books on Entrepreneurship
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Table of content

Part I: Creating the Venture
1. How Entrepreneurship and Technological Innovation are Bound Together
2. Visioning the Future for a New Venture
3. Inventive Problem Solving and Brainstorming
4. Framing the Technological Opportunity
Part II: Developing the Venture 5. Developing a Business Model
6. Innovation Systems- CIM
7. Academic Spin-outs
8. Lead Users for Market Entry
Part III: Managing the Entrepreneurial Firm
9. What Pattern of Development and Diffusion can Entrepreneurs Expect
10. Entrepreneurship in Context
11. Developing New Products in the New Venture
12. Expectations of Entrepreneurs and Patterns of Growth

Managing Technology Entrepreneurship and Innovation is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors’ considerable experience mentoring students as they turn their technological ideas into real-life business ventures. .

The text is separated into three parts providing a roadmap for successful entrepreneurial projects:

Part I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation

Part II shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers’ needs.

Part III takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth.

With a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools.

https://www.routledge.com/Managing-Technology-Entrepreneurship-and-Innovation/Trott-Hartmann-van-der-Duin-Scholten-Ortt/p/book/9780415677226

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