Indian Institute of Management Ahmedabad

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The big data-driven business :

By: Glass, Russell, 1976-.
Contributor(s): Callahan, Sean (Economist).
Material type: materialTypeLabelBookPublisher: Hoboken : Wiley, 2014Description: x, 214 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118889800 (hardback).Subject(s): Internet marketing | Business communication | Online social networks | Consumer behavior | BUSINESS & ECONOMICS / Marketing / Research | BUSINESS & ECONOMICS / Marketing / General | BUSINESS & ECONOMICS / Consumer BehaviorAdditional physical formats: Online version:: Big data-driven businessDDC classification: 658.8/72 Other classification: BUS043060 | BUS043000 | BUS016000 Online resources: Cover image
List(s) this item appears in: Big data
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Includes bibliographical references and index.

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