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The big data-driven business: how to use big data to win customers, beat competitors, and boost profits

By: Glass, Russell.
Contributor(s): Callahan, Sean.
Material type: materialTypeLabelBookPublisher: New Jersey John Wiley and Sons 2015Description: x, 214 p.ISBN: 9781118889800.Subject(s): Internet marketing | Big data | Business communication | Online social networks | Consumer behaviorDDC classification: 658.872 Summary: The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need. (http://www.wiley.com/WileyCDA/WileyTitle/productCd-1118889800.html)
List(s) this item appears in: Big data | VR_Data Analytics, Data Visualization and Big Data | IT and Decision Science
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Books Vikram Sarabhai Library
Slot 2202 (2 Floor, East Wing) Non-fiction 658.872 G5B4 (Browse shelf) Available 192289

Table Of Contents:

1. Big Data, Big Benefits
2. The Evolution of the Customer-Focused, Data-Driven Business
3. The Evolution of the Buyer's Journey, or How the Internet Killed the Three-Martini Lunch
4. The Marketing Stack- Why CMOs and CIOs Are Working Together
5. How Technology Bridges the Gap between Marketing and Sales
6. Data and the Rise of Online Advertising
7. Using Data to Better Understand Customers and Pursue Prospects
8. The Arrival of Left-Brained Leaders and the Rise of the Marketing Department
9. Implementing a Big Data Plan (Sometimes by Thinking Small)
10. Measurement, Testing, and Attribution
11. Data Can Be a Matter of Corporate Life and Death
12. Using Data Responsibly
13. Big Data's Big Future

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data.

The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications.

Learn what big data is, and how it will transform the enterprise
Explore why major corporations are betting their companies on marketing technology
Read case studies of big data winners and losers
Discover how to change privacy and security, and remodel marketing

Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.

(http://www.wiley.com/WileyCDA/WileyTitle/productCd-1118889800.html)

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