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Case studies in marketing effectiveness: marketing impact awards 2013 to 2014 (CD)

Contributor(s): SPJIMR.
Material type: materialTypeLabelBookPublisher: Mumbai S. P. Jain Institute of Management and Research 2014Subject(s): SPJIMR Marketing Impact Awards 2014 to 2013 | Marketing - Cost effectiveness - Case studies | Marketing - Case studiesDDC classification: D002433 Summary: The marketing discipline has always been more art than science; and corporations have spent untold billions on marketing without any appropriate way to determine as to how much the resulting "brand equity" or "consumer awareness" contributes to their bottom-line/top-line. To address this concern and make 'marketing' more accountable and measurable, S.P. Jain Institute of Management & Research organizes SPJIMR Marketing Impact Awards (SMIA) every year to showcase real life instances where marketing initiatives undertaken by corporate have impacted the organization and enhanced effectiveness of marketing initiatives. SPJIMR Marketing Impact Award (SMIA) is an annual event conducted by SPJIMR to felicitate those corporates in various domains that have solved a business problem or exploited a market opportunity with marketing initiatives that have also made a significant impact on the business top-line and bottom-line. This prestigious event, which started in year 2004, is now a well respected and acknowledged event in corporate circles. Every year, more than 100 corporate participants attend the awards ceremony, which is held at SPJIMR campus in Mumbai. SMIA is in its 11th year now and has sought entries on more than 150 initiatives undertaken by over 80 organizations. SMIA is truly a unique event in itself, which has time and again proved to skeptics, both within and outside the board room, that effectiveness of marketing can be demonstrated and quantified. (http://www.spjimr.org/industry_integration/sbac/smia.asp)
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CD-DVD-VHS Vikram Sarabhai Library
Audio Visual
Reference D002433 (Browse shelf) Not for Issue CD002433

The marketing discipline has always been more art than science; and corporations have spent untold billions on marketing without any appropriate way to determine as to how much the resulting "brand equity" or "consumer awareness" contributes to their bottom-line/top-line. To address this concern and make 'marketing' more accountable and measurable, S.P. Jain Institute of Management & Research organizes SPJIMR Marketing Impact Awards (SMIA) every year to showcase real life instances where marketing initiatives undertaken by corporate have impacted the organization and enhanced effectiveness of marketing initiatives.

SPJIMR Marketing Impact Award (SMIA) is an annual event conducted by SPJIMR to felicitate those corporates in various domains that have solved a business problem or exploited a market opportunity with marketing initiatives that have also made a significant impact on the business top-line and bottom-line. This prestigious event, which started in year 2004, is now a well respected and acknowledged event in corporate circles. Every year, more than 100 corporate participants attend the awards ceremony, which is held at SPJIMR campus in Mumbai. SMIA is in its 11th year now and has sought entries on more than 150 initiatives undertaken by over 80 organizations.

SMIA is truly a unique event in itself, which has time and again proved to skeptics, both within and outside the board room, that effectiveness of marketing can be demonstrated and quantified.

(http://www.spjimr.org/industry_integration/sbac/smia.asp)

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