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Product category management

By: Chiplunkar R M.
Publisher: Noida McGraw Hill Education 2011Description: xi, 253 p.ISBN: 9780070153202.Subject(s): Inventories, Retail | Inventory control | Product managementDDC classification: 658.5 Summary: This book throws light on the intricacies of ‘product category management’ as a strategic issue in organized retail. With its approach and coverage, it will be useful for the students pursuing specialized courses in retailing, as well as entrepreneurs and professionals in this sector. (http://www.mheducation.co.in/9780070153202-india-product-category-management)
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Item type Current location Item location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2096 (2 Floor, East Wing) Non-fiction 658.5 C4P7 (Browse shelf) Available 190566

Table of Contents:

1. Introduction to Category Management
2. The Methodology for Category Management
3. Data Analysis
4. Preparation of Configuration Analysis Chart and Determination of Optimum Stocks
5(A). Analysis of Basic Performance Parameters
5(B). Profit Margins and Other Parameters in Category Management
6. Merchandise Purchase Plan and Category Management
7. Sales and Stock Feedback and Replenishments
8. Category Management Analysis – A Decision Making Tool
9. Strategic Issues in Category Management and Strategic Responses
10. The Simplex Method to Solve Problems in Category Management
11. Promotion, Range Planning and Visual Merchandising

This book throws light on the intricacies of ‘product category management’ as a strategic issue in organized retail. With its approach and coverage, it will be useful for the students pursuing specialized courses in retailing, as well as entrepreneurs and professionals in this sector.

(http://www.mheducation.co.in/9780070153202-india-product-category-management)

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